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As seen in

10 years of mastering linen fiber and delivering the highest-quality sustainable linen clothing, meticulously handcrafted by a single master from start to finish.


Sustainable Materials

We source the highest quality OEKO – TEX® Standard 100 and EUROPEAN FLAX® Standard certified linen fabric, produced entirely in Europe from the fields to the fabric. This ensures that our premium linen fabric has been tested for harmful substances, cultivated without artificial irrigation and is GMO free.

Skilled Artisans & Exceptional Quality

All linen pieces are ethically crafted by the most talented local women artisans who have been honoring handcrafting in our Studio since 2014. We promise these will be the highest quality investment pieces in your closet you will use repeatedly to offset your environmental impact.

Cuztomizations & Color Choices

Our brand's everyday life moves towards conscious, more customer-friendly and sustainable offer. All items are Made-To-Order to avoid overproduction and textile waste. You are welcome to explore our Collections, choose any color for your garment, and add customizations if needed to convey your personal style and comfort.

Slowing Things Down

We want to drive change in our Industry by encouraging our customers to focus on quality, ethics, and sustainability rather than on quick and impulsive buying. Find the joy of slow buying and appreciate the time while waiting for the order to be handmade and delivered to the doorstep.

"The quality and colors of NPL fabrics is unmatched. Their ability to design and create wonderful clothing is extraordinary! The items fit me perfectly! Their clothing is pleasure to wear and everything lasts a long time and continues to look new. Thank you not PERFECT LINEN! You remain my favorite store on this planet."

Judi L.
People are talking

"Hands down the best place to shop for Linen. I always chose NPL for my linen fashion needs. Thank you so much."

Naomi A.
People are talking

Over 200 000 conscious customers voiced their sustainable decision and trusted us on their journey while reducing their wardrobe footprint. Over 40 000 five-star reviews via all market platforms confirmed that we deliver what we promise.


Finding Perfect In Imperfection

The beauty of linen is in its imperfection. Wrinkle-free linen doesn't exist as this is a part of mother natures plan. Linen garments have a completely unique appearance and possess a beauty of their own.

 A family of creative people who are passionate about their work welcomes you to our "not PERFECT LINEN" home. Our family - run brand is everything about ensuring quality, promoting transparency, enforcing sustainable practices and ethical approach.


This Is Us

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